We are InnoBay

Our mission is to help our clients achieve growth through marketing and digitisation. We seek to simplify the digital transformation journey to deliver a more remarkable buyer experience, and ultimately drive growth for our clients.

The digital space is transforming the way business is done today. Organisations need to be digital-first in order to attain an advantage. We are here to help.

Results through synergy
Organically Digital

As an agency that integrates technology, innovation, market research, design, marketing, content and digital strategy, we embrace hard problems and creative challenges to drive results.

Innobay Group’s process is data-driven and highly iterative and delivered with empathy and professionalism. We help you cut through the clutter that burdens many organizations.

Our Culture

By helping one another grow and explore new things together in the company, we’ve built a strong peer-motivation culture.

We inculcate entrepreneurial innovators; empowered and inspired by the work they do, and nurture a workplace that promotes creativity, efficiency and professionalism.

Our A.I.R. Values

We inculcate entrepreneurial innovators; empowered and inspired by the work they do, and nurture a workplace that promotes creativity, efficiency and professionalism.

Our beliefs define
Who We Are

We know that employees who believe in the work they do operate more efficiently, independently and innovatively. We therefore aspire to be a working environment where our team members are entrepreneurial innovators empowered and inspired by the work they do to add quality and value to the services we offer our clients; a workplace that promotes creativity, efficiency and originality.



The company name InnoBay reflects an environment with these values of empowerment and inspiration for our employees besides our offering of progressive, high-quality services and products for our customers.

Our logo, both the infinity as well as the yin-yang symbols, reflects our resolve to have long-lasting and harmonious relationships with our business partners, employees and clients by offering a wide range of quality services that add value and promote growth amongst these various stakeholders. The letters “i” and “b”, initials of the company name, are also found in the symbol.

Our corporate colour of orange signifies our desire to work with our stakeholders and serve our clients with enthusiasm and warmth; while grey signifies our steely reliability and professionalism.

Hear from the best
We deliver results

Procolor Pte Ltd

On behalf of Procolor, I would like to thank your assistance in creating an amazing new look to our website. We are very satisfied with their professional and innovative services in addressing all our specific needs. It is a job well done. Thank You Very Much!!

Procolor Pte Ltd

Advanced Holdings

Innobay helped us to create a cohesive design to strengthen our corporate identity across our all websites on both desktop and mobile versions. We’ve appreciate their creative insight and professionalism.

Advanced Holdings

Applied Engineering Pte Ltd

Innobay was able to transform our raw ideas & content into relevant concepts and design. My colleagues and I had been very pleased with the quality of work. We also appreciated the swift responses to all our enquiries.

Applied Engineering Pte Ltd

We Show & Tell

We know how and when to reach your audience, and the expertise to develop a strategy that connects. Take a look below to see some of our works.

+65 6686 3089

2 International Business Park
The Strategy (Tower 1)

Singapore 609930

Let’s make a difference

Ready to find out more about how InnoBay Group can help drive your business forward? Tell us a bit about your company and we’ll show you how we can help you meet your business objectives today – and in the future.