Why Businesses can’t Afford to Ignore Social Media

Facebook, being the largest social networking site in the World Wide Web, at present, statistics shown the number of Facebook users have surpassed 1 billion. Social media provides vast opportunities for businesses to connect with customers. It can be used to advertise for your company, connecting them with your products and services.

3 Ways to Improve Facebook Posts Performance

The average reach of organic posts has declined to about 3%. Reach is defined as the number of unique Facebook users who can see the updates on their newsfeed. The reason for this decline is to optimize the massive amount of content shared on Facebook (3 million links are shared every hour!) and Facebook algorithm displays most relevant and high quality stories to appear on newsfeed.