Innobay Group
Why Email Marketing Is Not Dead

Why Email Marketing Is Not Dead

by InnobayGroup

Posted on November 25, 2016 at 04:16 AM

Email Marketing

Why Email Marketing Is Not Dead

When was the last time you responded to an electronic direct mail (eDM)? With the rise of social media such as Facebook, there is an ongoing debate as to whether Email Marketing is still a viable marketing tool. Businesses now share information faster through social media with updates that customers can immediately view via their social media accounts or notifications on their mobile phone.

Email marketing is not dead, and here’s why:

1) 2.5 Billion email users around the world (Source: Lifewire)

This represents a huge opportunity for email marketers hoping to connect with these users around the world and the number of users can only grow with the advancement of technology.

2) Being able to customise messages to customers

With email marketing, businesses can send out customised messages via monthly newsletters and the such. They can send information which is relevant to their customer base and thus creating higher customer satisfaction as customers would receive only information which they are interested in reading.

3) People prefer to receive product offers via email

The chart below shows how 2,057 American adults answered the question, ”In which of the following ways, if any, would you prefer companies to communicate with you? Please select all that apply.”



Over 70% of the respondents choose email as their preferred mode of communication from companies.

4) Email beats social by 40x for customer acquisition

Based on info from Mckinsey, when you want to grow your business, offer a promotion or acquire new customers, you should chose email as it is 40 times more effective at acquiring new customers than Facebook or Twitter.



There are many ways to remind your customers on your latest promotion, and email marketing has been the most cost effective in terms of spend vs. reach. The most important point when sending an eDM is curating meaningful content that resonates with the respective demographics of your subscribers. For more information to create impactful eDMs to connect with your audience, our Digital Marketing team will be here to help.



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