Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Benefits of SEO:
1) Drive Interested Traffic To Your Website
Customers who visit your site via your SEO strategy, for example through unpaid results such as organic search are already interested because of the keywords or descriptions you have used.
2) Content On Website
With a strong SEO strategy, content on your website should match what people expect to see when they read about your product/service and click to visit. This in turn would reduce bounce rates for your site and increase your chance for a sale.
3) Brand Awareness
With SEO, if your brand appears higher in Google search than your competitors based on keywords relevant to your industry, would go a long way in placing your brand at the top of people’s minds.
Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
With these search volumes, businesses can’t afford to NOT have a SEO strategy and miss out on a share of the pie. Contact us here for a no obligation discussion.
With the rise of social media such as Facebook, there is an ongoing debate as to whether Email Marketing is still a viable marketing tool. Businesses now share information faster through social media with updates that customers can immediately view via their social media accounts or notifications on their mobile phone.
Email marketing is not dead, and here’s why:
1) 2.5 Billion email users around the world (Source: Lifewire)
This represents a huge opportunity for email marketers hoping to connect with these users around the world and the number of users can only grow with the advancement of technology.
2) Being able to customise messages to customers
With email marketing, businesses can send out customised messages via monthly newsletters and the such. They can send information which is relevant to their customer base and thus creating higher customer satisfaction as customers would receive only information which they are interested in reading.
3) People prefer to receive product offers via email
The chart below shows how 2,057 American adults answered the question, ”In which of the following ways, if any, would you prefer companies to communicate with you? Please select all that apply.”
Over 70% of the respondents choose email as their preferred mode of communication from companies.
4) Email beats social by 40x for customer acquisition
Based on info from Mckinsey, when you want to grow your business, offer a promotion or acquire new customers, you should chose email as it is 40 times more effective at acquiring new customers than Facebook or Twitter.