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Customer Relationship

How To Build And Improve Your Customer Relationship?

Often, we find ourselves thinking and talking about how we could improve our customer relationship. How can you build your relationship with your customers? For a start, what do you think they want? According to Author Scott McKain in his book “What customers really want”, they are:

1. Compelling experience – emotional connection, for a compelling experience transcending transactions, loyalty is assured. Customer satisfaction: reliability, responsiveness, assurance, empathy … Get it right, not make it right!

2. Personal focus – Customers don’t buy a product but what it will do for them. Focus on their unique needs, challenges – not your own products/services. Today’s mass customization – anything digitized can be customized.

3. Reciprocal Loyalty — Endless prospecting instead? Doesn’t matter how many new customers you bring if you are losing more. Customer retention – vital for ongoing success.

4. Differentiation – Customers buy value/benefit. What makes your product/service special? Strategy : create a compelling competitive advantage by developing through your product/service, a unique aspect of your connection with customers.

5. Coordination – Improper communication, inadequate experience with the product/service, discrepancy between the experience the customer expects and that actually delivered, info spread about you by competition – create uncertainty. Live up to the expectation that has been created in your customer’s mind through marketing!

6. Innovation – “Wow” factor. Efforts on improvements only, status quo or disregarding innovation – merely accepting the good, not taking a shot at becoming great. Good is the enemy of Great – Jim Collins, Good to Great!

Think about your most important customers and tell us (without revealing names) what you think they really want?

Freelancing

Positive Signs For Freelancing

Freelancing is becoming the norm in the new economy where people are connected to on demand services at the touch of a button.

A recent study in America showed that from 2014 to 2015, there was an increase of 700,00 new freelancers entering into the new economy. 60% started freelancing by choice and see it as a viable career option.

1 in 2 freelancers would not stop freelancing and switch to a full time job with an employer no matter how much they were paid. This represents a change in mindset that working a full time job is the only way to carve a career.

In 2016, 60% of freelancers surveyed earned more doing freelancing and 3 in 4 earned more within the first year.

The brightest days for freelancing are yet to come, according to 83% of respondents.

On the local scene, NTUC has set up freelanceXchange to provide support services that help make freelancer life’s easier and more sustainable. They hope to create a better future of freelancing for everyone.

According to their Facebook page:
“There are about 200,000 freelancers and self-employed workers in Singapore and this number will continue to grow. Passion, flexibility and industry norms are reasons why an individual choose freelancing, as a professional, part-time or project basis. To support and empower freelancers in nurturing viable careers, and represent their collective interests as one united voice.”

From PM Lee of Singapore:
“And in light of the changing workforce, Mr Lee called on the labour movement to not only rally the workers, but to widen its reach to cover not only PMETs but also new economy jobs.

“If we keep the labour movement to the old formulation, which is the bargainable blue-collar workers mainly, I think we are just going to represent fewer and fewer people, and that’s bad for the labour movement; that’s bad for Singapore.

“We need you to be representative, to be strong, to have a vibrant base, to be able to do good things,” Mr Lee said.

“And that means you have to widen, you have to expand, from the union movement, to the labour movement, to cover the professionals, to cover the new economy jobs, even Uber drivers, even those who are doing freelancing. We have to find ways to bring them in.”

Source: channelnewsasia

Business Card

Digitise Your Business Card

Meeting new people and exchanging contacts is now an effortless thing, given how advanced and digitised our world have become in terms of communicative technology. From mobile phones to laptops, we seem to want everything to be digitised and stored into one common storage for faster and easier access. It seems however, business card is one of the few things evading this digitising trend. Despite an increase in mobile applications that seeks to revolutionise business cards towards this trend, the results have always been minuscule. There are a few reasons to this:
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– Not many know that applications like this exists.
– Opening an app takes more time than handing out a business card.
– The other party does not have the app and it can be awkward to download on the spot.
– Being stuck with a standard template, which is not as customisable as a physical card.
– Some people might not be tech-savvy or hates to rely on technology for daily tasks.
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These issues makes an e-Business card app less desired, but one should not discount the many benefits it can offer, especially with AceConnectMe, a mobile app developed to revolutionise and replace the tradition of physical business cards exchange. AceConnectMe is designed to be dynamic which give users convenience, flexibility and fun, and here is a preview of what it can do:
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✔ Hassle-free updating of your details digitally save so much effort and costs from re-printing physical business cards.
✔ Notifying your network real-time automatically whenever your details are updated, instead of notifying individually.
✔ Don’t get left behind! Get notified of activities from your network.
✔ For your privacy, there’s the option to accept only those business cards that you really want.
✔ Instead of handling chucks of business cards, this app stores all your business contacts into one organised space where you can effortlessly search for someone, saving much needed time and manual efforts!
✔ Allows 3 ways of exchanging your cards flexibly by location within your area, username, or your existing contact lists. The more the better right?
✔ Companies can email us to order a customised and specifically designed business card template for corporate branding.
✔ Have the extra option to sign up/login with LinkedIn.
✔ Best yet, AceConnectMe is free for download, only for a limited time period!!!
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Other features that will come soon!
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✓ Dynamic template designs so each card will have their own unique look.
✓ Users will be able to input more personalised details.
✓ More flexible cards management and sharing options.
✓ Manage your appointments within the app.
✓ In-app chat functions.
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Why go through all the hassle of handling physical business cards and/or scanning them onto other apps when you can just open this app on your smartphone anywhere and do everything there? After all, you are bound to make an even stronger impression during networking when introducing a beneficial app other than being remembered as the guy who just trades business cards.
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Not forgetting to mention that AceConnectMe is also an environmentally sustaining app that avoids compromising more trees used for physical business cards while seeking to establish effective personal branding for individuals and improve their lifestyle and the way they connect with each other!

What are you waiting for?

Get AceConnectMe now!

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