Mobile application developers are thriving in this age of digital technology, as evident in the influx of mobile apps every day. However, have you wondered why some apps are downloaded by majority while some becomes ignored and discarded? What makes an app so popular and wildly sought after, even if it doesn’t bring the same fun and entertainment like Pokemon Go? Let me tell you why:
Unique idea or feature
The app’s idea is original and unique, which will capture the interests of the crowd and prompt them to try as there are no similar apps in the market. Nothing will stop them as downloading an app now is so convenient and hassle-free nowadays. Even if there was a similar app already, a unique feature will still entice users to switch to your app.
Focus on the core
An app does not need to have too many features, which can be a major distraction to the intended purpose of the app. Instead, focus on being user-friendly and the core feature(s) of the app, then execute it perfectly. When the basics of the app is done right and the users start coming in, switch your focus to add value with more features.
Solve a problem
Your app must exist solely for one reason; to solve an existing problem. The crowd will definitely start downloading when they notice an app that will benefit them and help with their daily struggles. For example, AceConnectMe is a e-Business card mobile app that aims to completely do away with physical business cards so your wallets will not get stuffed, as well as not needing to waste precious time by keying contact details individually into your phone. It is also free to use so you can save on printing costs!
Just uploading your app to Google Play and App Store does not guarantee downloads. Marketing should be done in advance before the app is done, so you can create the hype and get the downloads as soon as your app is uploaded to various platforms. Thereafter, continue your marketing efforts by running various campaigns, such as Google Adwords or Facebook Ads, which are highly effective tactics frequently used by digital marketers to advertise a company/product/service.
Surely now you have heard about the advantages of a digital business card, although there were more emphasis on making these exchanges convenient, flexible and fun. What about the original purpose of a business card’s existence? Are these digital solutions managing to deliver the intended purpose, which is to market oneself?
Definitely, if not, better.
Let’s use AceConnectMe and as a reference on how you can fully utilise its features to maximise your personal branding.
Uploading a picture – Some paper cards do not even have a picture, which is a major no-no. A face lets the other party remember you, for example, when you see Bill Gates, you instantly think of Microsoft. A face on your card represents your brand or business which is extremely necessary and leads to higher brand recognition. Here comes the kicker, you can change your picture anytime when you feel like it!
Uploading a video – A picture is a simple visual representation. A video tops it up! Remember that trending Pen Pineapple Apple Pen video? This is what a video can do, it has the potential to go viral and etches in people’s memory for a long time, which is what you want for your business.
Updating your details – Your phone number changed, or your job position, or your office location, or maybe even your tagline. How do you go about updating your contacts? It’s a headache to even think of it. With AceConnectMe, all you have to do is press the update button and all your contacts in your network will be notified. Wow! Say goodbye to the printing costs too!
Adding more information – That paper card is only 3.5×2 inch. Some space goes to graphic and logo, how much information can you put on the remaining space? AceConnectMe utilises the dynamics of a phone screen to give you more than enough information to fill in your e-Business Card. Still not enough? How about linking your social media profiles or websites to provide more information where they can easily access with a click.
These are just some of the few ways to fully utilise a digital business card app, especially AceConnectMe. We hope these tips will help your business!
Handing out paper Business Cards with someone you just met has been a tradition for centuries, although it is seeing a decline as we advance towards a modern and digital age. There are various ways to exchange your contacts now thanks to various platforms and here, we share with you what are the alternatives to paper Business Cards.
1. Phone Number
Clicking on that green icon on your phone to save their contact number is fast and easy. However, them forgetting the services you offer is also fast and easy without much information being available through that simple contact list.
2. Email or Website
This method is mostly used if you are conferencing with a big group, and you don’t have the time to attend to them individually. Telling them to drop you an email or visit your website is a bold move, and would only work if you are really famous for them to remember, or if they are really interested in what you are selling.
3. Social Media
There are so many Social Media platforms nowadays, Facebook, LinkedIn, Twitter etc., and i’m sure you have tried at least one of them. They are fun and interactive, and you can add each other with a simple search on a name or user ID. It’s one of the more popular methods, but could come as intrusive or too personal to share to some people.
4. Mobile Applications
With the rise in mobile users, developers are riding on the trend of mobile applications. There are many mobile applications that encourages the exchange of Business Cards digitally, and one such example is AceConnectMe. It lets you input your phone number, email, website as well as link your Social Media accounts (optional). Your e-Business Cards are also stored in one organised space for easy searching when needed. The major downside is that you require mobile network to use the app, but I would’t complain with the many conveniences and benefits it offers.
Meeting new people and exchanging contacts is now an effortless thing, given how advanced and digitised our world have become in terms of communicative technology. From mobile phones to laptops, we seem to want everything to be digitised and stored into one common storage for faster and easier access. It seems however, business card is one of the few things evading this digitising trend. Despite an increase in mobile applications that seeks to revolutionise business cards towards this trend, the results have always been minuscule. There are a few reasons to this:
– Not many know that applications like this exists.
– Opening an app takes more time than handing out a business card.
– The other party does not have the app and it can be awkward to download on the spot.
– Being stuck with a standard template, which is not as customisable as a physical card.
– Some people might not be tech-savvy or hates to rely on technology for daily tasks.
These issues makes an e-Business card app less desired, but one should not discount the many benefits it can offer, especially with AceConnectMe, a mobile app developed to revolutionise and replace the tradition of physical business cards exchange. AceConnectMe is designed to be dynamic which give users convenience, flexibility and fun, and here is a preview of what it can do:
✔ Hassle-free updating of your details digitally save so much effort and costs from re-printing physical business cards.
✔ Notifying your network real-time automatically whenever your details are updated, instead of notifying individually.
✔ Don’t get left behind! Get notified of activities from your network.
✔ For your privacy, there’s the option to accept only those business cards that you really want.
✔ Instead of handling chucks of business cards, this app stores all your business contacts into one organised space where you can effortlessly search for someone, saving much needed time and manual efforts!
✔ Allows 3 ways of exchanging your cards flexibly by location within your area, username, or your existing contact lists. The more the better right?
✔ Companies can email us to order a customised and specifically designed business card template for corporate branding.
✔ Have the extra option to sign up/login with LinkedIn.
✔ Best yet, AceConnectMe is free for download, only for a limited time period!!!
Other features that will come soon!
✓ Dynamic template designs so each card will have their own unique look.
✓ Users will be able to input more personalised details.
✓ More flexible cards management and sharing options.
✓ Manage your appointments within the app.
✓ In-app chat functions.
Why go through all the hassle of handling physical business cards and/or scanning them onto other apps when you can just open this app on your smartphone anywhere and do everything there? After all, you are bound to make an even stronger impression during networking when introducing a beneficial app other than being remembered as the guy who just trades business cards.
Not forgetting to mention that AceConnectMe is also an environmentally sustaining app that avoids compromising more trees used for physical business cards while seeking to establish effective personal branding for individuals and improve their lifestyle and the way they connect with each other!
What are you waiting for?
Get AceConnectMe now!
Good day to everyone!
For starters, InnoBay Group is a Digital Marketing Agency providing a full suite of digital/online marketing and development services. We assist companies in expanding their online reach and reputation and to build each company’s unique identity and image, we create innovative ideas, building them into reality across various platforms; from interactive kiosks to packaging designs.
Our goal is to become an Omni Channel Marketing agency, and not just your average ‘media agency’, ‘digital agency’ or ‘SEO agency’.
Click here to know more about our Digital Marketing Services
And here to know more about our Development Services
Recently, we developed 2 new mobile applications with the intention to revolutionize and serve the community better.
The first is AceLancer Bay. It is a major platform in Singapore and the region that attracts leagues of strategic, experienced and professional freelancers to market their top notch services to companies and individuals who are also looking to hire. This new sharing economy allows each freelance talent to fit in with companies looking for a specific skillset on a project basis, which impacts the national economy positively. A web-based forum is also available for freelancers to network, make contacts with prospective clients, and also form groups to take on sophisticated projects.
The second is AceConnectMe. It is an e-business card creation and sharing mobile app developed to completely do away with having a need to scan and even print the tradition physical business cards at all.
As such, InnoBay Group Insights serve as a platform for us to blog about our updates, services, mobile applications, news and trends, with the purpose of connecting with our readers.
Hope you all subscribe!