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Customer Relationship

How To Build And Improve Your Customer Relationship?

Often, we find ourselves thinking and talking about how we could improve our customer relationship. How can you build your relationship with your customers? For a start, what do you think they want? According to Author Scott McKain in his book “What customers really want”, they are:

1. Compelling experience – emotional connection, for a compelling experience transcending transactions, loyalty is assured. Customer satisfaction: reliability, responsiveness, assurance, empathy … Get it right, not make it right!

2. Personal focus – Customers don’t buy a product but what it will do for them. Focus on their unique needs, challenges – not your own products/services. Today’s mass customization – anything digitized can be customized.

3. Reciprocal Loyalty — Endless prospecting instead? Doesn’t matter how many new customers you bring if you are losing more. Customer retention – vital for ongoing success.

4. Differentiation – Customers buy value/benefit. What makes your product/service special? Strategy : create a compelling competitive advantage by developing through your product/service, a unique aspect of your connection with customers.

5. Coordination – Improper communication, inadequate experience with the product/service, discrepancy between the experience the customer expects and that actually delivered, info spread about you by competition – create uncertainty. Live up to the expectation that has been created in your customer’s mind through marketing!

6. Innovation – “Wow” factor. Efforts on improvements only, status quo or disregarding innovation – merely accepting the good, not taking a shot at becoming great. Good is the enemy of Great – Jim Collins, Good to Great!

Think about your most important customers and tell us (without revealing names) what you think they really want?

AceLancer Bay Logo

Play Your Ace Card And Stay Engaged On AceLancer Bay

Imagine this:
1. You are a freelance professional and you have a whole host of short-term engagements to choose from.
2. If you are an employer, you can select the best individuals for specific projects from a larger pool than normal.

In this digital age of ‘sharing’ and ‘on-demand’ economy where temporary, flexible jobs are trending upwards due to changing demands from companies and a shift in employees’ mindsets as they become increasingly mobile, these scenarios are not just for idle imagination!

Andrew Yap, chief executive officer of InnoBay Group and serial entrepreneur, saw this space and has created AceLancer Bay, a human capital website for the contract professional and self-employed including lawyers, architects, software developers and plumbers.

Andrew says: “With the current reality that people tend to change jobs several times throughout their working lives and our Singapore government is anticipating the rapid rise of this new economy generation, society is evolving to see freelancing not as a compromised option but as a viable career of choice. I see a new profession rising, the serious professional freelancer whom we call AceLancer on our integrated online platform.”

AceLancer Bay matches professionals with organizations that require their services on short term who might otherwise be too high-priced to maintain on staff for specific projects or fulfill their project delivery obligations to stay competitive or afloat to ride out the economic storm. All to suit today’s economy that is part of a shifting cultural and business environment that includes a sharing economy. Besides, work can be done from anywhere because jobs and locations have decoupled.

From the perspective of the professional freelancer, it can improve work-life balance as he or she chooses the jobs of interest, rather than be forced into a position where, unable to attain employment, they pick up whatever temporary jobs they can land.

In short, AceLancing gives the employer flexibility and the employee a sense of control in his own career development.

As the name implies, AceLancer Bay aims to be the platform for a safe harbour and home of sorts for the well-respected professional freelancers to get together, who choose to work as AceLancers, and also for fresh graduates who are finding their professional niche before deciding which one.

Andrew says: “We call them AceLancers because they are freelancers in their respective professions who are top in their jobs, an Ace to employers, and serious about AceLancing with us. They must have the tenacity to succeed and work towards a sustainable career plan. AceLancing is not for the casual worker and we do not encourage part-time work if you already have a full-time job as it might affect your performance”.

AceLancer Bay also aspires to be the platform to engage and build a community of independent professionals who can market their services, network, make contacts and even collaborate to leverage on the synergy of their various skill sets to take on resource intensive projects which one ‘working in silo’ would otherwise not be able to take up.

Andrew says: “The forum is in fact one of the more significant aspects of our integrated online platform with members sharing their challenges, such as payment issues or pricing, instead of being exploited as a less informed individual. Forums could also cover otherwise out-of-reach services – legal advice, for example – that an individual with limited resources is seeking.

How does AceLancer Bay work? For the employer, all he or she needs to do is to go to the AceLancer website www.AceLancerBay.com to register with the details of the company even if the job description is not in hand just yet. Registration is free until 31st December 2017. For the professional, acelance your details today for free. (No time limit).

Andrew adds: “As the way we work in this new economy catches on, I look forward to the day when AceLancer becomes the generic word for the professional freelancer – just like “WhatsApp me” has come to mean “Message me”!

Issued by AceLancer Bay, part of the InnoBay Group Pte Ltd, an innovative integrated and IoT marketing consultancy.

For more information, contact:
contactus@innobaygroup.com
Press Clippings
Media Interviews
Include media interviews with Andrew Yap here

Video Advertisements
AceLancer videos
AceConnect videos

Play your ace card and stay engaged on AceLancer Bay.

Mobile Application

What Makes A Good Mobile Application?

Mobile application developers are thriving in this age of digital technology, as evident in the influx of mobile apps every day. However, have you wondered why some apps are downloaded by majority while some becomes ignored and discarded? What makes an app so popular and wildly sought after, even if it doesn’t bring the same fun and entertainment like Pokemon Go? Let me tell you why:

Unique idea or feature

The app’s idea is original and unique, which will capture the interests of the crowd and prompt them to try as there are no similar apps in the market. Nothing will stop them as downloading an app now is so convenient and hassle-free nowadays. Even if there was a similar app already, a unique feature will still entice users to switch to your app.

Focus on the core

An app does not need to have too many features, which can be a major distraction to the intended purpose of the app. Instead, focus on being user-friendly and the core feature(s) of the app, then execute it perfectly. When the basics of the app is done right and the users start coming in, switch your focus to add value with more features.

Solve a problem

Your app must exist solely for one reason; to solve an existing problem. The crowd will definitely start downloading when they notice an app that will benefit them and help with their daily struggles. For example, AceConnectMe is a e-Business card mobile app that aims to completely do away with physical business cards so your wallets will not get stuffed, as well as not needing to waste precious time by keying contact details individually into your phone. It is also free to use so you can save on printing costs!

Marketing

Just uploading your app to Google Play and App Store does not guarantee downloads. Marketing should be done in advance before the app is done, so you can create the hype and get the downloads as soon as your app is uploaded to various platforms. Thereafter, continue your marketing efforts by running various campaigns, such as Google Adwords or Facebook Ads, which are highly effective tactics frequently used by digital marketers to advertise a company/product/service.

Google Adwords

Quick Guide – Changes To Google AdWords

Any marketer should have heard of Google Adwords and its wonderful lead-generating capabilities. However, the advertising trends are rapidly changing and Google Adwords have already taken note of this with the plan of implementing a few changes (listed below) to its long-standing platform.

1) Change to expanded text Ads from standard Ads(Already implemented)

In May 2016, Google announced its reformatting of ads to help consumers and advertisers succeed in a mobile-first world. The new format, called Expanded Text Ads, allows for 23% more text. This new format is available on both the Google Search Network and the Google Display network. It features two headlines with 30 characters each, to replace the single headline of 25 characters. The new description also allows 80 characters and replaces the two descriptions lines of 35 characters each. The display URL has been replaced with two 15 character paths, and the characters do not include the root domain. Emojis, and other uncharacteristic characters, are not allowed and reviews can be requested.
Source: https://en.wikipedia.org/wiki/AdWords

2) Able to bid uniquely based on device

You would be able to set mobile bids, desktop bids and tablet bids individually or make them connected to each other. This would allow more control based on each device that you wish to target.

3) Responsive display Ads

Google would be able to figure out automatically what format is best for your ad depending on where it is displayed. This would save the hassle of creating multiple formats of the same ad.

4) Ads to appear in Google maps

Google maps has a huge user base and they plan to leverage on that and show ads, for example a company logo and if someone clicks on the logo, they can see the offer or promotion that company is offering. This could be a big boost for businesses as if a consumer searches the vicinity in Google maps, they would be able to see your ad if they are nearby and could come physically to your store.