Mobile application developers are thriving in this age of digital technology, as evident in the influx of mobile apps every day. However, have you wondered why some apps are downloaded by majority while some becomes ignored and discarded? What makes an app so popular and wildly sought after, even if it doesn’t bring the same fun and entertainment like Pokemon Go? Let me tell you why:
Unique idea or feature
The app’s idea is original and unique, which will capture the interests of the crowd and prompt them to try as there are no similar apps in the market. Nothing will stop them as downloading an app now is so convenient and hassle-free nowadays. Even if there was a similar app already, a unique feature will still entice users to switch to your app.
Focus on the core
An app does not need to have too many features, which can be a major distraction to the intended purpose of the app. Instead, focus on being user-friendly and the core feature(s) of the app, then execute it perfectly. When the basics of the app is done right and the users start coming in, switch your focus to add value with more features.
Solve a problem
Your app must exist solely for one reason; to solve an existing problem. The crowd will definitely start downloading when they notice an app that will benefit them and help with their daily struggles. For example, AceConnectMe is a e-Business card mobile app that aims to completely do away with physical business cards so your wallets will not get stuffed, as well as not needing to waste precious time by keying contact details individually into your phone. It is also free to use so you can save on printing costs!
Just uploading your app to Google Play and App Store does not guarantee downloads. Marketing should be done in advance before the app is done, so you can create the hype and get the downloads as soon as your app is uploaded to various platforms. Thereafter, continue your marketing efforts by running various campaigns, such as Google Adwords or Facebook Ads, which are highly effective tactics frequently used by digital marketers to advertise a company/product/service.
Good day to everyone!
For starters, InnoBay Group is a Digital Marketing Agency providing a full suite of digital/online marketing and development services. We assist companies in expanding their online reach and reputation and to build each company’s unique identity and image, we create innovative ideas, building them into reality across various platforms; from interactive kiosks to packaging designs.
Our goal is to become an Omni Channel Marketing agency, and not just your average ‘media agency’, ‘digital agency’ or ‘SEO agency’.
Click here to know more about our Digital Marketing Services
And here to know more about our Development Services
Recently, we developed 2 new mobile applications with the intention to revolutionize and serve the community better.
The first is AceLancer Bay. It is a major platform in Singapore and the region that attracts leagues of strategic, experienced and professional freelancers to market their top notch services to companies and individuals who are also looking to hire. This new sharing economy allows each freelance talent to fit in with companies looking for a specific skillset on a project basis, which impacts the national economy positively. A web-based forum is also available for freelancers to network, make contacts with prospective clients, and also form groups to take on sophisticated projects.
The second is AceConnectMe. It is an e-business card creation and sharing mobile app developed to completely do away with having a need to scan and even print the tradition physical business cards at all.
As such, InnoBay Group Insights serve as a platform for us to blog about our updates, services, mobile applications, news and trends, with the purpose of connecting with our readers.
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