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Google Adwords

Quick Guide – Changes To Google AdWords

Any marketer should have heard of Google Adwords and its wonderful lead-generating capabilities. However, the advertising trends are rapidly changing and Google Adwords have already taken note of this with the plan of implementing a few changes (listed below) to its long-standing platform.

1) Change to expanded text Ads from standard Ads(Already implemented)

In May 2016, Google announced its reformatting of ads to help consumers and advertisers succeed in a mobile-first world. The new format, called Expanded Text Ads, allows for 23% more text. This new format is available on both the Google Search Network and the Google Display network. It features two headlines with 30 characters each, to replace the single headline of 25 characters. The new description also allows 80 characters and replaces the two descriptions lines of 35 characters each. The display URL has been replaced with two 15 character paths, and the characters do not include the root domain. Emojis, and other uncharacteristic characters, are not allowed and reviews can be requested.
Source: https://en.wikipedia.org/wiki/AdWords

2) Able to bid uniquely based on device

You would be able to set mobile bids, desktop bids and tablet bids individually or make them connected to each other. This would allow more control based on each device that you wish to target.

3) Responsive display Ads

Google would be able to figure out automatically what format is best for your ad depending on where it is displayed. This would save the hassle of creating multiple formats of the same ad.

4) Ads to appear in Google maps

Google maps has a huge user base and they plan to leverage on that and show ads, for example a company logo and if someone clicks on the logo, they can see the offer or promotion that company is offering. This could be a big boost for businesses as if a consumer searches the vicinity in Google maps, they would be able to see your ad if they are nearby and could come physically to your store.

SEO

How SEO Benefits Your Business

Search engine optimisation (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users, and these visitors can be converted into customers. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
Source: Wikipedia

Benefits of SEO:

1) Drive Interested Traffic To Your Website
Customers who visit your site via your SEO strategy, for example through unpaid results such as organic search are already interested because of the keywords or descriptions you have used.

2) Content On Website
With a strong SEO strategy, content on your website should match what people expect to see when they read about your product/service and click to visit. This in turn would reduce bounce rates for your site and increase your chance for a sale.

3) Brand Awareness
With SEO, if your brand appears higher in Google search than your competitors based on keywords relevant to your industry, would go a long way in placing your brand at the top of people’s minds.

Google now processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.
Source: internetlivestats

With these search volumes, businesses can’t afford to NOT have a SEO strategy and miss out on a share of the pie. Contact us here for a no obligation discussion.

Web Development

How To Identify A Good Web Development Company

You want a website and you are thinking of using the services of a typical web development company, because cheaper, faster and better?

Cheaper and faster maybe, but definitely not better.

In this digital era, having a standard website does not automatically make you better than your competitors. Your website gives the first impression, but what use is it if your customers never find you? Web presence is a very strategic and important asset to a company, and is often the critical factor to being successful or not.

Hiring a professional web development company will provide many benefits, and ensure that your money is well invested. Below are just a few things to expect from a professional web development company.

Focus on understanding your core business and layout a strategy before embarking on the development process. These web development companies do not plunge blindly into the development process, instead making sure that the to-be-developed website will not only support but also enhance your business.

Ensuring that your website is sophisticated yet user-friendly, attractive and interactive. This gives new users a very good first impression, as well as retaining customer loyalty because they would want to keep coming back.

Providing unique and interesting content. A cliché but content is still king. Your website can be designed very nicely, but without unique and interesting content, users will only be bored and never come back.

Optimise your website. As mentioned above, how do you let users find you? One way is Search Engine Optimisation (SEO). Professional web development companies ensure that your website is visible to search engines, and a perfectly SEO optimised website will rank you higher than others in search results.

Content Management System (CMS). After the development of your website, the support does not end there. If you always need to update or input new contents into your website, professional web development companies will develop an easy-to-use CMS in order for you to be more in control of your own website.

All in all, always do your research before engaging the services of a web development company. Check if they provide such services and if they do, you will be one step ahead of your competitors.

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Enhance Your Digital Effectiveness With InnoBay Group!

Good day to everyone!

For starters, InnoBay Group is a Digital Marketing Agency providing a full suite of digital/online marketing and development services. We assist companies in expanding their online reach and reputation and to build each company’s unique identity and image, we create innovative ideas, building them into reality across various platforms; from interactive kiosks to packaging designs.

Our goal is to become an Omni Channel Marketing agency, and not just your average ‘media agency’, ‘digital agency’ or ‘SEO agency’.

Click here to know more about our Digital Marketing Services

And here to know more about our Development Services

Recently, we developed 2 new mobile applications with the intention to revolutionize and serve the community better.

The first is AceLancer Bay. It is a major platform in Singapore and the region that attracts leagues of strategic, experienced and professional freelancers to market their top notch services to companies and individuals who are also looking to hire. This new sharing economy allows each freelance talent to fit in with companies looking for a specific skillset on a project basis, which impacts the national economy positively. A web-based forum is also available for freelancers to network, make contacts with prospective clients, and also form groups to take on sophisticated projects.

Try AceLancer Bay now (Android | iOS | Web)

The second is AceConnectMe. It is an e-business card creation and sharing mobile app developed to completely do away with having a need to scan and even print the tradition physical business cards at all.

Try AceConnectMe now (Android | iOS)

As such, InnoBay Group Insights serve as a platform for us to blog about our updates, services, mobile applications, news and trends, with the purpose of connecting with our readers.

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