With the rise of social media such as Facebook, there is an ongoing debate as to whether Email Marketing is still a viable marketing tool. Businesses now share information faster through social media with updates that customers can immediately view via their social media accounts or notifications on their mobile phone.
Email marketing is not dead, and here’s why:
1) 2.5 Billion email users around the world (Source: Lifewire)
This represents a huge opportunity for email marketers hoping to connect with these users around the world and the number of users can only grow with the advancement of technology.
2) Being able to customise messages to customers
With email marketing, businesses can send out customised messages via monthly newsletters and the such. They can send information which is relevant to their customer base and thus creating higher customer satisfaction as customers would receive only information which they are interested in reading.
3) People prefer to receive product offers via email
The chart below shows how 2,057 American adults answered the question, ”In which of the following ways, if any, would you prefer companies to communicate with you? Please select all that apply.”
Over 70% of the respondents choose email as their preferred mode of communication from companies.
4) Email beats social by 40x for customer acquisition
Based on info from Mckinsey, when you want to grow your business, offer a promotion or acquire new customers, you should chose email as it is 40 times more effective at acquiring new customers than Facebook or Twitter.