Often, we find ourselves thinking and talking about how we could improve our customer relationship. How can you build your relationship with your customers? For a start, what do you think they want? According to Author Scott McKain in his book “What customers really want”, they are:
1. Compelling experience – emotional connection, for a compelling experience transcending transactions, loyalty is assured. Customer satisfaction: reliability, responsiveness, assurance, empathy … Get it right, not make it right!
2. Personal focus – Customers don’t buy a product but what it will do for them. Focus on their unique needs, challenges – not your own products/services. Today’s mass customization – anything digitized can be customized.
3. Reciprocal Loyalty — Endless prospecting instead? Doesn’t matter how many new customers you bring if you are losing more. Customer retention – vital for ongoing success. This is where social media come in handy. On twitter you can interact with customers without being condescending and show them your brand is made of people too. It might be a good idea to outsource social media management to companies who deal solely with social media marketing. If you want to learn about importance of youtube marketing in particular, read this decent article about youtube views from Pistachio Consulting.
4. Differentiation – Customers buy value/benefit. What makes your product/service special? Strategy : create a compelling competitive advantage by developing through your product/service and the best services provided by Emergency home solutions , a unique aspect of your connection with customers. Connect with customers with the help of popular marketing services. Just buy views and be done with it! Get the customer’s attention in a nice way.
5. Coordination – Improper communication, inadequate experience with the product/service, discrepancy between the experience the customer expects and that actually delivered pacificdreamscapes.com, info spread about you by competition – create uncertainty. Live up to the expectation that has been created in your customer’s mind through marketing!
6. Innovation – “Wow” factor. Efforts on improvements only, status quo or disregarding innovation – merely accepting the good, not taking a shot at becoming great. Good is the enemy of Great – Jim Collins, Good to Great!
Think about your most important customers and tell us (without revealing names) what you think they really want?